target audience

A target audience is the specific group of consumers most likely to want your product or service, making them the primary recipients of your marketing campaigns. Defining this group ensures you do not waste resources advertising to people who have no interest in your brand. Target Audience vs. Target Market

Target Market: The broad, overall ecosystem of potential buyers (e.g., fitness enthusiasts).

Target Audience: A narrow, specific subsection within that market targeted by a single ad or campaign (e.g., suburban moms aged 30–40 who do yoga). Core Methods of Segmentation

Companies group their target audiences using four main types of data points: How to Identify Your Target Audience in 5 steps – Adobe